- Dates & Location:
The exhibition took place from 3–5 June 2014 at the Dubai International Convention and Exhibition Centre.
- Exhibitors & Visitors:
There were 1,696 exhibitors from 59 countries, and around 28,882 trade visitors from over 130 countries, marking a 19% increase in attendance year on year.
- Notable Highlights:
- Launch of the Business Matchmaking programme, where 70% of scheduled meetings took place and 89% were organised by exhibitors.
- A strong PR campaign generated 946 region wide press articles (magazine, newspaper, web), with an advertising value equivalent of US $4.4 million
- PTC GROUP’s Participation:
PTC GROUP participated actively in this edition, showcasing the tire brand DUNLOP, along with rim brands LENSO, PTC WHEELS, OZ, ADVANTI and ENKEI.
